Google Shuffle: search for same keywords yield different results – Why?

Posted in: SEO FAQ by Jazz on July 23, 2009 | 1 Comment

Have you ever wondered or come across your site ranking at different ranks for the same keyword search?

Shuffle in SEO terms can be defined as: same keyword search from same or different place yielding different results.
Further, same searches at different time of day may yield different results from same location/computer.

That can be attributed to mathematical algorithms that maybe considering many other factors such as your past searching history, searches happening at that time etc. All of these are speculations, Google and other search engines are secretive and ever changing.

Whats important to keep in mind is not to  be addicted and get carried away with your ranking or minor fluctutaions, but rather focus more on conversion once users come to your site and sales while keeping the most important factor for rankings: backlinks from quality high ranked websites.