Google vs Bing

Posted in: SEO by Jazz on August 21, 2009 | Comments Off

Bada Bing Bada Bing!

So Bing has been getting a lot of momentum/PR and now reports are showing that market share is increasing for Bing. I know of Google and Yahoo users who are switching.

Lets look at few reasons why:

1. Bing is  “decision engine” rather than traditional search engines. Instead of relying on keywords, Bing organizes data in a way designed to increase relevance.

Lets look at some examples:

Say you are interested in food ingredients and searching for nutrition facts . Both Search Engines show results, but Google clutters with News results, products, and even same website some times 2-3 times. Where as Bing is now more cleaner, simple relevant results.

Lets say you want to buy tickets for Disney in Orlando and you search for Disney Tickets Again both engines return some similar websites but Google shows a lot of un-necessary information.

So whats going on:

1. Google started out simple look. That was one reason why we all fell in love with it. Now they are adding and adding. Experimenting but its getting cluttering.

2. We all love google because it gives us the best and relevant results. But whats happening is that if you are searching for tickets, you maybe searching to buy or research tickets. Some how you results that come up, have to help you do that.  If google starts showing sites that dont sell tickets then its wasting your time. So the results side track you and you waste time.

3. Old outdated sites: showing a craigslist or a forum link from 6 months or 2 years which is no longer relevant is no no.

4. While showing News, Products is great, it should not take away from relevant sites. It looks like Google is experimenting and you will see different results as compared day to day, time to time.

I am not ready to switch to Bing yet, all the hype, keeps bringing me back to check it out.