What we say
Posted in: SEO FAQ by Jazz on July 31, 2009 | 3 Comments
One of the questions that comes up is, what is better ?
1. Using free service and putting your blog on Blogspot, WordPress, Live or Yahoo blog?
vs
2. Creating a blog on new domain
vs
3. putting blog on blog.yourdomain.com
vs
4. http://www.yourdomain.com/blog
Putting your blog on free service or another domain is mistake you dont want to do. It maybe a good way to start, but one day when you want to move to a better solution (#4 above) you will be sorry.
Idea to have a blog for SEO is to put fresh content on your website and get additional traffic and higher rankings. The best solution is #4, this way you have new content for search engines keeping them happy, you have long long words and words to show you are traffic matter expert and your ranking gets better for your domain.
Posted in: Daily Quote by Jazz on July 24, 2009 | Comments Off
“No pessimist ever discovered the secret of the stars, or sailed to an uncharted land, or opened a new doorway for the human spirit.”
Helen Keller
Posted in: SEO FAQ by Jazz on July 23, 2009 | 1 Comment
Have you ever wondered or come across your site ranking at different ranks for the same keyword search?
Shuffle in SEO terms can be defined as: same keyword search from same or different place yielding different results.
Further, same searches at different time of day may yield different results from same location/computer.
That can be attributed to mathematical algorithms that maybe considering many other factors such as your past searching history, searches happening at that time etc. All of these are speculations, Google and other search engines are secretive and ever changing.
Whats important to keep in mind is not to be addicted and get carried away with your ranking or minor fluctutaions, but rather focus more on conversion once users come to your site and sales while keeping the most important factor for rankings: backlinks from quality high ranked websites.
Posted in: Content Writing by Jazz on | 1 Comment
This is for all of the content Guys
These are some principles that apply to any /all content on the web. Even for those of you who will be writing Blogs every month
Headlines and titles-
Quotations –
Links
Some facts from Usability studies-
You can also explore the “Readability Tool” – Ms Word – Tools>> Options>Spelling and Grammar Tab>>Turn on the readability statistics
Posted in: Web Marketing by Jazz on | Comments Off
With increased competition and globalization, organizations realize the importance of knowing their customers and providing them with better service. In today’s dynamic marketplace survival depends on being able to effectively maintain and utilize long-term customer relationships. With technology changing so fast and competition just a click away, simply offering a service or producing a product can no longer provide the competitive advantage. Customer Relationship Management (CRM) software is one of the systems that connects different parts of company; Sales, Marketing and Customer Services and can help with customer retention, increased sales and superior customer service.
A. What is CRM?
CRM is not just a software system or technology but a strategy that a company can implement to achieve its vision. CRM allows a company to be customer-centric and change its culture to support its vision. CRM software is one component of the customer centric strategy that provides the infrastructure to be more competitive and provide superior service to your customers.
There are three major functional modules of CRM:
· Sales module provides ability to manage leads, convert them into opportunities, place orders , automate back office functionality such as credit checks, purchase orders and reports
· Marketing module provides the ability to create campaigns, segment data into lists and track performance to calculate ROI
· Customer Service module provides ability to answer customer enquiries, screen pop, manage customer problems and requests to effectively provide better service
B. Why organizations need CRM?
Customers need CRM to get better insight into customer behavior and modify their operations to ensure best possible service.
Some added benefits are:
· Customer Retention: due to growth of internet, customers are a mouse click away going to competition
· Customer Satisfaction: satisfied customers are less expensive to hold on to and focus on them can lead to increased customer retention
· Customer Profiling: customer data is an asset and systems are needed to capture and warehouse it
· Targeted Marketing: in order to do personalized marketing superior customer knowledge is needed
C. What CRM can do for them?
CRM as software provides a central database and a standard user interface used by all departments of an organization. It allows the various departments to share information and history of a customer. It allows an organization to implement business processes, enforce rules and automate functions.
D. Expectation and Results:
Due the complexities of an organization and each company’s unique mix of people, processes and products a CRM implementation is generally challenging. Despite anticipated potential, the benefits from CRM are not seen quickly. This can be contributed to factors such as poor requirements, data and user adoption. Majority of implementations fail due to users not being involved in design and decision process, lack of training, technical and functional support, and lack of effort at management level to make everyone understand that the extra effort need to capture data in some cases can reap rewards for the whole organization.
E. Growth:
An industry study conducted in 2004 by the International Data Corporation and Cap Gemini showed that only 12% of large European and North American companies had completed CRM systems. The majority of them were first generation systems with focus on implementation for call centers and second generation system that focus on customer data analysis and customer linking activities were just emerging.
Another study in 2007 performed by T.H.G. Sales Automation in partnership with Microsoft Corporation with 20,000 large, mid-sized and small businesses revealed that 42% were using CRM and another 13% were in process of implementing it. In terms of growth for the rest of companies, 1 in 4 indicated that they were either buying or investigating either a new CRM system or upgrading it.
Posted in: Web Marketing by Jazz on | Comments Off
What is Campaign Management?
Campaign Management is a series of marketing steps used to achieve specific goals of a strategy. The goals or key objectives of a campaign can help in deciding the strategy, mode of delivery and to report ROI. We know that one single campaign isn’t enough, there are multiple tactics that come together which influence the creation and closing of opportunities.
Steps to do a Campaign Management in Microsoft CRM
Preparation:
1. Define campaign goals
Examples of Objectives:
• Increase sales revenue
• Acquire new customers
• Focus on current customer
• Up sell / Cross sell to current and future customers
• Sell specials or slow inventory
2. How to target campaign:
• Existing customers – Define target audience based on objective of campaign. Marketing and sales can collaborate to define fields on the basis of which future segmentation can be done. This could be fields on sales screens, leads or opportunities.
• Leads: consider using current and past leads.
• New Leads: Buying and using 3rd party leads, removing suspect leads, importing, de-duping against existing customers and past lead data.
3. Determine program/channels and processes: Email / Search Engine PPC / Events / Phone call and define process to for converting to leads and Sales force cycle.
4. Define responses: In this state clearly defining what a response means and what will be the follow up can help in evaluation success or failure. Examples: Opened Email, Visited website landing page, Registered for event, Registered but no show.
Campaign Execution:
1. Build campaign
2. Segment data and build list: based on geography, type of company, company size, product, past history of buying or response.
3. Create template / content
4. Mass Email
Campaign Tracking:
1. Analyze responses and track follow up.
2. Measure ROI via reports, Budget vs Actual Cost, Response rate, Leads, Opportunities, Quotes, Orders
Posted in: SEO FAQ by Jazz on | Comments Off
A bounce occurs when a web site visitor leaves a page or a site without visiting any other pages before a specified session-timeout occurs.
There is no industry-standard minimum or maximum time by which a visitor must leave in order for a bounce to occur. Rather, this is determined by the session timeout of the analytics tracking software.
A visitor can bounce by:
The Bounce Rate for a single page is the number of visitors who enter the site at a page and leave within the specified timeout period without viewing another page, divided by the total number of visitors who entered the site at that page. In contrast, the Bounce Rate for a web site is the number of web site visitors who visit only a single page of a web site per session divided by the total number of web site visits.
Bounce rates can be used to help determine the effectiveness or performance of an entry page. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site.
Google.com analytics specialist Avinash Kaushik has stated: “It is really hard to get a bounce rate under 20%, anything over 35% is cause for concern, 50% (above) is worrying.”
Posted in: SEO FAQ by Jazz on | Comments Off
Search engine optimization (SEO) is the art of creating Web pages that will rank high in search engine returns. SEO is accomplished by optimizing certain sections or “elements” in the HTML coding of each page. These sections are specifically read by search engines and, depending on the level of optimization, can create a greater likelihood of free referral traffic.
There are several methods and opinions about how a web page should be optimized, and much will depend on the type of site, its content, purpose and competition, if relevant. But in general search engine optimization relies heavily on the proper use of keywords and keyphrases that describe the site’s content.
Keywords should first appear is in the TITLE section of the page’s source code. They should also appear in the META description section where the page is accurately described by repeating the keywords. The META keywords section will also contain keywords or keyphrases describing the site’s product, services or content.
Ideally, the source code for each subsequent page in the site will also have its own unique keywords listed. Each page title should use one or more of these unique keywords for maximum search engine optimization.
Since SEO relies so heavily on keywords, the most important keywords and keyphrases should be used liberally in the first two paragraphs of the content of each page, then sprinkled throughout the body. The last paragraph of every page should also be keyword rich. A suggested rule of thumb is to reach for keyword density between 5-15%. Judgment must be used to invoke keywords liberally without getting too repetitive. It may also help to use bold or italics on a keyword or two, but avoid doing this to excess.
Another important placement for keywords is in the H1 and H2 header fields of each page. The most important keywords or keyphrases should be found here.
Other tricks for helping search engine optimization or SEO are naming image files and anchors with keywords. Anchors, also called crosslinks, are references to other pages within the site.
Finally providing links to and from external sites, called backlinks is also important, as search engine spider bots navigate by links. The text in your page that points to external links can contain keywords too.
Tutors for search engine optimization are available online for those willing to optimize their own sites. There are also many SEO companies that will provide the service at a cost. Some caution should be used in securing a contractor to make sure that what is being promised is feasible, realistic and cost-effective.
Whether performing your own search engine optimization or hiring a contractor, with the billions of web pages on the Internet and the hundreds or even thousands of “hits” that can be returned from any single online search, SEO is a necessity for anyone looking to benefit from search engine traffic.
Posted in: SEO FAQ by Jazz on | Comments Off
When your site appears on Google for a search, you see words “cached”.
If you click on it, it will display the last time Google visited your website.
Posted in: Cool Software by Jazz on | Comments Off
I saw a presentation, where the presenter had screen dimmed and his mouse cursor had flash light around it…. searching for tool i found it .
and great part its FREE. Also they have another feature where you can cut and zoom a part of the screen.
Excellent Free software to use in Presentations or when making demo videos
http://www.omnigroup.com/applications/omnidazzle/
Introducing OmniDazzle, a set of fun and useful enhancements that help you highlight certain areas of your screen, create visual effects, and track the location of your mouse pointer.
6 Reasons You Should Try OmniDazzle:
If you’ve ever used your computer screen to do a presentation, capture screen shots, or as a point of reference while someone looks over your shoulder…you, my friend, could have used OmniDazzle. OmniDazzle is handy for those times when you need to call attention to something on your screen (“…as you can all see, line 37 in this spreadsheet lists my proposed new salary: eleventy hojillion dollars. Any questions?”), and even helps you find your lost cursor (hey, it happens — especially when you’re navigating across the four-million-pixels-and-counting landscape of a 30″ Cinema Display).
OmniDazzle is designed to be both playful and practical; you can use a plug-in to professionally emphasize a section of your screen, or you can turn your mouse movement into an area of focus that trails pixie dust (or waves, or a bullseye, or…) across your desktop. You can configure each plug-in to suit your own particular preferences: change colors, make objects bigger or smaller, or change the way you activate the OmniDazzle plug-in of your choice.
Call out your cursor or part of your screen real estate — or just add some visual bling to your display; either way, we think OmniDazzle’s collection of tools and toys will put a smile on your face. Try a free demo here.
Copyright © DesignMarketSEO 2008 - 12. All Rights Reserved
